What we found on day 0
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01
Readable by people, invisible to machines.
Name, address and phone were marked up. What they sell, at what price, and who runs the company were not.
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02
Sixteen articles, no author.
Squarespace published titles and dates. It never said who wrote them, so AI tools had no one to credit.
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03
AI crawlers were already allowed.
We tested all eight engines before touching anything. Nothing to fix, so the time went into the identity layer.
How we checked it
- schema errors in Google's Rich Results Test
- 0
- links inside llms.txt return 200
- 42/42
- location pages carry the right state
- 50/50
- characters of visible change: one footer link
- +8
See all 12 lines 6 live · 2 already right · 4 waiting on client
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01
robots.txtAlready open to all 8 engines now: Verified per engine. Left as it was. Checked -
02
sitemap.xmlLive, never submitted now: Ready. Submission needs the owner's Google account. Waiting on client -
03
llms.txt404 now: Live. A plain-language map of the business. Live -
04
ai-policy404 now: Live, linked in the footer. Live -
05
schema/OrganizationAbsent now: Live and valid. Every service, with its price. Live -
06
schema/LocalBusinessEmpty shell now: Live and valid. Location, hours, booking link. Live -
07
schema/FAQPageAbsent now: Seven answers drafted. Waiting for the owner's sign-off. Waiting on client -
08
schema/PersonAbsent now: Live. The founder, with title and headshot. Live -
09
og-graphSquarespace default now: Live. Clean share previews. Live -
10
faviconAlready the brand's own now: Left alone on purpose. Kept -
11
rss-feedDefault, not submitted now: Live. Submission pending. Waiting on client -
12
search-consoleNo property now: Needs the owner's Google account. Waiting on client
The four open items need the owner: a Google account for Search Console, and a yes on the FAQ copy. We don't publish answers in a client's voice until they've read them.
Added at no extra cost: 16 articles now name their author · 3 client reviews marked up with full attribution · 50 location pages with service-area records · 1 About page record.